If you are not on the Internet, you do not exist – there is a lot of truth in this often repeated saying. So if you sell by mail order – regardless of the industry – you need to mark your online presence. Properly selected online store advertisement has many advantages. So get to know the most important ones.
Regardless of whether you run a clothing store, an automotive parts store, a gardening equipment store, a health food store, you have one specific goal – for example, getting customers and increasing sales. An online store advertisement comes in handy, thanks to which you can reach a wide audience. This is the beginning of the road, but you are not far from success.
Online store advertising – possibilities
Wondering what online advertising options you have? Internet marketing is a very broad concept, thanks to which you will choose solutions adequate to your needs and expectations. Importantly, online store advertising should not focus on just one tool at all. To increase your chances of success, it is worth acting on many levels. Many forms of online advertising complement each other perfectly, thanks to which a larger group of potential customers can get to know you.
– Google Ads
This is a paid online store
advertisement that gives quick results. Therefore, it
will be great when you are just starting a business and your brand is not yet
known.
As part of Google Ads, you can use, among others from sponsored links. They are displayed in the search engine – above the organic results – after entering specific keywords. After clicking the user is redirected to your store. This is a very effective method of advertising because for the average user Google Ads do not differ from organic results. It is also worth adding that they are well-matched to the client’s queries and thus get what he expects.
Another option is given to banner campaigns, which are implemented with the participation of portals cooperating with Google Ads. The banner is displayed on the given website – after clicking on the graphic the user is redirected to the online store.
The third option is Google Shopping – a tool with which you can promote specific products in the search engine. The user entering the product name receives the results in a special box – a link to the product appears along with the name of the store, price and photo.
– Advertising on Facebook
Statistics show that most people
use at least one social networking site. Facebook is the
most popular and, among other things, you should mark your presence there.
One of the forms of advertising is your own fanpage, through which you can establish long-term relationships with customers and engage in dialogue with them. It is also a good way to build brand awareness.
The fanpage itself is not enough – especially if the store takes its first steps. Facebook campaigns come in handy to help you adapt to your needs. The form of advertising can be, for example, sponsored posts appearing on the board of potential customers or in Messenger. There are a lot of advertising formats on Facebook, from static to carousels and movies.
– Content marketing
Content marketing is not direct advertising. It is a series of activities on the Internet that primarily allow you to increase brand awareness, build an image of an expert or gain leads.
These activities can be carried out in many ways, however, the publication of thematic articles on external websites and the publication of articles on a company blog plays a major role. These are content activities that we know widely, but there are many more and they can also be much more sophisticated. Let store actions serve as an example. A simple loyalty mechanism (stickers = reward) was turned into a content self-play. Such action provides a lot of sought after content. Thus, a powerful envelope of content is created around the programs.
Online store advertising – why is it worth it?
The need to incur financial expenses for advertising on the Internet raises many questions – including those related to profitability. Although it’s hard to get a clear answer, one thing is certain: online store advertising has many advantages and is extremely measurable. So you can make budget transfers to the most promising channels in real time!
– Wide range
Internet advertising is
distinguished by a very wide range. It allows you to
reach hundreds of thousands of recipients – not only in your country, but also
in the world. This is especially important if you are
considering selling products also abroad. A wider reach means reaching
more users with more potential customers among them.
– Unlimited access to the
offer
Unlimited access to online stores
means that an online store ad does not have to be displayed at certain times.
It reaches the recipient virtually 24 hours a day, 7 days a week.
– Precise targeting
Online store advertising –
regardless of the tool chosen – allows you to precisely identify the target
group and then reach it. This increases the chances of
the recipient carrying out a specific action, e.g. placing an order,
subscribing to the newsletter.
– Speed of campaign launch
An online advertising campaign can
be launched very quickly. What’s more, it is possible to
reach a wide audience as soon as the campaign starts. This
works great for online stores starting out, which – in the case of offline
advertising – would have to wait much longer for results.
– Affordable costs
Traditional forms of advertising
can cost a lot – unlike online advertising. It is much
cheaper, which allows you to achieve your business goals with a lot less money.
Thanks to this, every online store has a chance to appear on the
web – regardless of its scale.
– High flexibility
Online store advertising is
characterized by great flexibility. You can modify the
parameters of individual campaigns – so that they bring the expected results.
And all this without having to increase advertising expenditure.
– Possibility of constant
monitoring of effects
Internet advertising is fully
measurable. It is possible to systematically monitor
effects using various tools. Thanks to this – if a given
form of promotion does not meet expectations – it can be modified or completely
eliminated.
Online advertising of an online store is a profitable investment. Compared to other forms of advertising, it provides the best ratio of campaign costs to results.
